The European Expansion (Scenario)
As a manager at a growing Canadian company, Samantha has been asked to develop a strategy to expand the company's operations into the European market. Although the company president has provided some basic guidelines about acceptable levels of risk and investment, there are still many factors in the legal-political, economic, and cultural environments that Samantha must take into consideration in her proposal.
-As part of the expansion plan,Samantha will recommend exporting to Spain and Portugal.Overall,this is the ________ way to expand product sales into foreign markets.
A)most expensive
B)least popular
C)safest
D)riskiest

Question

Quizplus · Accepted Answer

Exporting to established markets like Spain and Portugal is generally considered a safer way to expand product sales into foreign markets as compared to investing in new markets with a high level of risk and uncertainty. Additionally, expanding to nearby countries can reduce costs associated with transportation and logistics, making it a more cost-effective option.