Lisa has been hired by Lexman Corporation,a large multinational hydro-electric engineering firm,to launch a brand-new business under a different name.Funding will come from Lexman,but they want to take a hands-off approach and let Lisa run it as if it were her own business.The enterprise will market small,low-cost solar generators that individual homeowners can purchase and then easily relocate to a new home if they move.Executives at Lexman have told Lisa that the main Outcome in the first three years is growth and market penetration and then more of a focus on profit in year four and beyond.This is definitely a(n)________.

Question

Quizplus · Accepted Answer

The description matches the characteristics of an entrepreneurial venture, which involves starting a new business with the goal of growth and profit in the long term. The fact that Lisa is given autonomy and the funding comes from a multinational corporation does not necessarily make it a protective investment or a social investment. The product being marketed is also not focused on social impact, so it is not a social venture.

Lisa Has Been Hired by Lexman Corporation,a Large Multinational Hydro-Electric