At the heart of every successful entrepreneurial venture is the articulation of a strong and distinctive ________,an analysis of the benefits,costs,and other value to the target customer and other groups within and outside of the organization.

Question

Quizplus · Accepted Answer

A value proposition is a clear statement of the benefits that the target customer will receive from the product or service, as well as the costs and other value that the organization provides. It is a key component of any successful entrepreneurial venture and helps to differentiate the product or service from competitors. Bottom-line analysis, market valuation, and equity assessment are important considerations for entrepreneurs, but they are not the central focus of a value proposition.

At the Heart of Every Successful Entrepreneurial Venture Is the Articulation