The values statement of Friendly Airlines emphasizes the importance of serving customers in a friendly,helpful,and caring manner.These values are reflected in its advertising slogan,"You're flying with friends at Friendly Airlines." This illustrates which purpose of shared organizational values?
A)Guide managers' decisions and actions.
B)Shape employee behaviour.
C)Influence marketing efforts.
D)Build team spirit.

Question

Quizplus · Accepted Answer

The purpose of shared organizational values that is illustrated in this scenario is the influence of marketing efforts. The advertising slogan "You're flying with friends at Friendly Airlines" reflects the company's value of providing friendly and caring service, which is used as a way to attract and retain customers.

The Values Statement of Friendly Airlines Emphasizes the Importance of Serving