NKCorporation,a Rubber Manufacturing Company,recently Received Negative Publicity from the Print

N.K.Corporation,a rubber manufacturing company,recently received negative publicity from the print media.Several newspapers carried articles about the company's plants not following environmental regulations of safe waste disposal.The articles resulted in protests by communities living in close vicinity to the plant.N.K.Corporation is now undertaking damage control by correcting the plant's waste disposal measures.In addition,the company is communicating about their correction measures to the media and the community.In such a scenario,which of the following is N.K.Corporation dealing with?

A) Sponsorship initiatives
B) Crisis management
C) Philanthropy activities
D) Opinion sampling
E) Ambush marketing