Coleman Airlines,a domestic airline company,was recently accused of giving a false impression that they were the official sponsor of an international wine festival.The airlines put up posters and billboards of their brand in and around the venue of the wine festival to capitalize on the popularity of the event.Which of the following promotional strategies did Coleman Airlines undertake?

Question

Quizplus · Accepted Answer

Ambush marketing is a promotional strategy nonsponsors use to capitalize on the popularity or prestige of an event or property by giving the false impression that they are also sponsors.

Coleman Airlines,a Domestic Airline Company,was Recently Accused of Giving a False