In the business-to-business specialty arena,companies use more structured promotions to improve their goodwill standing over competitors.

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In the business-to-business specialty arena, companies use more structured promotions to improve their goodwill standing over competitors. Over half of those surveyed in the L. J. Market Research study claimed their impression of the promotional-product advertiser was "somewhat" or "significantly" more favorable after they had received the item.

In the Business-To-Business Specialty Arena,companies Use More Structured Promotions to Improve