In terms of radio commercial production,if a commercial is extended beyond the time specified in the contract,the advertiser owes a _____ to the talent.

Question

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The cost of standard union talent, paid at scale, can mount rapidly if there are multiple voices or if the commercial is aired in many markets or for an extended period of time. The advertiser, for example, may initially contract for a 4-week or a 13-week run. If the commercial is extended beyond that time, the advertiser owes a residual fee to the talent.

In Terms of Radio Commercial Production,if a Commercial Is Extended