In the _____ phase of the radio commercial production process,the advertiser and agency perform a variety of tasks that allow production to run smoothly,on time,and within budget.

Question

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In the preproduction phase of the radio commercial production process, the advertiser and agency perform a variety of tasks that allow production to run smoothly, on time, and within budget. The agency assigns a radio producer from its staff or hires a freelance producer. Based on the script, the producer selects a studio and a director, determines what talent will be needed, estimates costs, and prepares a budget for the advertiser's approval.

In the _____ Phase of the Radio Commercial Production Process,the