_____ appeals target the consumer's psychological,social,or symbolic needs.
A) Scarcity
B) Humor
C) Emotional
D) Rational
E) Plain
Correct Answer:
Verified
Q27: The _ refers to the creative team's
Q28: The _,a member of the creative team,is
Q29: In the Judge's role,creatives evaluate the value
Q30: Which of the following appeals will a
Q31: In print ads,the headline is often the
Q33: In advertising,creatives refer to:
A) the people (copywriter,
Q34: Ads based on negatively originated motives resonate
Q35: Which of the following is a dimension
Q36: A(n)_ refers to a simple written statement
Q37: Which of the following appeals will a
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