The _____ refers to the percentage of homes exposed to an advertising medium.
A) exposure
B) message weight
C) opportunity to see
D) exposure value
E) rating
Correct Answer:
Verified
Q46: The _ describes how the advertiser will
Q47: The _,or potential exposures,possible in a medium
Q48: As an element of the media mix,_
Q49: Which of the following statements about reach
Q50: An _ refers to a possible exposure
Q52: Advertisers calculate frequency as the:
A) average number
Q53: _ measures the intensity of a media
Q54: Which of the following can be expressed
Q55: In terms of media planning,_ refers to
Q56: _,one of the elements of the media
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