The _____ describes how the advertiser will achieve its stated media objectives.

Name: The _____ describes how the advertiser will achieve its stated media objectives.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The media strategy describes how the advertiser will achieve the stated media objectives: which media will be used, where, how often, and when. Just as marketers determine marketing strategy by blending elements of the marketing mix, media planners can develop media strategies by blending the elements of the media mix.

The _____ Describes How the Advertiser Will Achieve Its Stated