A market researcher conducted a study on a group of young mothers to test their responses to a new brand of toothpaste meant for children. She presented the various advantages of using the toothpaste, such as whiter teeth, stronger gums, fewer cavities, and protection against plaque buildup, and wanted to find out which advantage would persuade them to buy the toothpaste for their children. In this scenario, which of the following is being used by the researcher?

Question

Quizplus · Accepted Answer

Some researchers use a process called benefit testing. They present 10 to 12 product benefits to a market segment in a focus group. The idea is to test which benefits the group considers most persuasive or compelling.

A Market Researcher Conducted a Study on a Group of Young