A marketing research agency conducted a study to determine the reasons for the decreased sales of a particular clothing brand.Researchers spoke to customers at the clothing store as well as at competitors' stores.This information gathered by the researchers is an example of _____.

Question

Quizplus · Accepted Answer

There are two types of research data: primary and secondary. Information collected by the company or agency about a specific problem is called primary data; acquiring it is typically expensive and time-consuming.

A Marketing Research Agency Conducted a Study to Determine the Reasons