Many people give fine chocolates as Christmas presents to friends and co-workers.There is an increase in the number of advertisements for gourmet chocolates during November and December,as companies try to create awareness about their products in the minds of consumers looking for the perfect gift.This is an example of segmentation on the basis of:
A) purchase occasion.
B) geographic location.
C) demographics.
D) user-status.
E) volume.
Correct Answer:
Verified
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