A manufacturer of wax for snow skis offers different versions of its product so that it is suitable for areas where the snow tends to be wet and heavy,in regions where the snow is packed,and in places where the snow is a fine powder.This is an example of _____ segmentation.

Question

Quizplus · Accepted Answer

One simple way to define markets is by using geographic segmentation. People in one region of the country (or the world) have needs, wants, and purchasing habits that differ from those in other regions.

A Manufacturer of Wax for Snow Skis Offers Different Versions