A fast food chain aims to sell its burgers and milkshakes to teenagers and young adults.Additionally,this restaurant modifies its menu depending on the local tastes and preferences of the country where it is located.Which of the following market segmentation strategies does the restaurant employ?
A) Geodemographic segmentation
B) Psychographic segmentation
C) Behavioristic segmentation
D) Volume segmentation
E) Economic segmentation
Correct Answer:
Verified
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