To appeal to a new target market,a coffee manufacturer changed the product's package design,reformulated the coffee,began advertising price discounts in magazines,and started distributing samples of the new product at coffee shops.In this scenario,the coffee manufacturer changed the _____ in order to boost sales.

Question

Quizplus · Accepted Answer

Companies have many strategic options they can employ to enhance the product/service concept and effect marketing exchanges (make sales). Marketers categorize these options under four headings: (1) product, (2) price, (3) distribution, and (4) communication. The way the marketer mixes and blends these different elements creates the company's marketing strategy-often called the marketing mix.

To Appeal to a New Target Market,a Coffee Manufacturer Changed