When companies manufacture a product and sell it to resellers (distributors or dealers),who put their own brand on the product,it is called a(n)_____ strategy.

Name: When companies manufacture a product and sell it to resellers (distributors or dealers),who put their own brand on the product,it is called a(n)_____ strategy.
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Because it is so expensive for manufacturers to market national brands (also called manufacturer's brands), some companies use a private-labeling strategy.

When Companies Manufacture a Product and Sell It to Resellers