An ad agency may need to purchase photographs and illustrations from an outside supplier for its client.The agency pays the outside supplier a fee and adds a(n)_____,usually 17.65 percent,to the client's bill.

Question

Quizplus · Accepted Answer

In the process of creating an ad, the agency normally buys a variety of services or materials from outside suppliers-for example, photos and illustrations. The agency pays the supplier's charge and then adds a markup to the client's bill, typically 17.65 percent of the invoice (which becomes 15 percent of the new total).

An Ad Agency May Need to Purchase Photographs and Illustrations