Which of the following comprise the first level of ethical responsibility?

Question

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On one level, ethics comprise two interrelated components: the traditional actions taken by people in a society or community and the philosophical rules that society establishes to justify such past actions and decree future actions. These components create the primary rules of ethical behavior in the society and enable us to measure how far an individual or company (or advertiser) strays from the norm.

Which of the Following Comprise the First Level of Ethical