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Green Life,a Supermarket Based in Louisiana,recently Came Under Scrutiny When

Question 74

Multiple Choice

Green Life,a supermarket based in Louisiana,recently came under scrutiny when it distributed leaflets that explicitly discouraged consumers from shopping at Appleton Supermarket,Green Life's rival.In the leaflet,Green Life provided a comparative price chart that compared the prices of similar merchandise available at both the supermarkets.The price chart promoted the view that Green Life provided far better value for consumer dollars than did Appleton.Appleton alleged that Green Life's claims were not only misleading but also instrumental in jeopardizing its sales.In this instance,Green Life had engaged in _____.


A) demarketing
B) puffery
C) covert advertising
D) product development
E) deceptive advertising

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