When a soft drink company introduced a new peach-flavored drink in a market saturated with colas,it immediately found favor with health-conscious consumers.In this example,the soft drink company effectively uses _____ by associating its brand with the consumers' focus on healthy living.

Question

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A positioning strategy is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.

When a Soft Drink Company Introduced a New Peach-Flavored Drink