Gold Sheen,a cosmetic company,introduced a new range of herbal cosmetics in a market largely dominated by non-herbal products.Aware of the growing customer concern surrounding the overuse of chemicals in beauty products,Gold Sheen's strategy was to associate its brand with long-term safety that ranked high on consumers' priority list.Which of the following strategies does Gold Sheen use in this instance?

Question

Quizplus · Accepted Answer

Positioning strategy is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

Gold Sheen,a Cosmetic Company,introduced a New Range of Herbal Cosmetics