Defensive marketing typically costs less than offensive marketing because it isn't easy to lure satisfied customers away from competitors.

Question

Quizplus · Accepted Answer

Defensive marketing typically costs less than offensive marketing because it isn't easy to lure satisfied customers away from competitors. In fact, it costs five to eight times as much in marketing, advertising, and promotion to acquire a new customer as it does to keep an existing one.

Defensive Marketing Typically Costs Less Than Offensive Marketing Because It