Media advertising is the only promotional tool that companies use to communicate information about themselves and their brands.

Question

Quizplus · Accepted Answer

Companies use a wide variety of promotional tools other than media advertising to communicate information about themselves and their brands. These collateral materials include fliers, brochures, catalogs, posters, sales kits, product specification sheets, instruction booklets, and so on.

Media Advertising Is the Only Promotional Tool That Companies Use