_____ is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media.
A) Advertising
B) Word-of-mouth publicity
C) Sales promotion
D) Direct marketing
E) Public relations
Correct Answer:
Verified
Q42: The company that is advertising a product
Q43: _ is the activity,set of institutions,and processes
Q45: According to the integration triangle,which of the
Q47: _ messages often have the least impact
Q52: A bargain barn in the suburbs of
Q53: A real or imaginary spokesperson who lends
Q58: Which of the following refer to traditional
Q65: Which of the following types of advertising
Q73: A direct-mail ad exemplifies _.
A) covert advertising
B)
Q77: Companies aim _ at resellers to obtain
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