Greg Provenzo owns and runs a Blockbuster video store.Greg is implementing a drive-thru rental process that is the same as you would find at a fast-food restaurant.Customers can pick-up and drop-off their videos without leaving their cars.Greg's new system has become so popular that Videos Plus, a competitor down the street, is attempting to recreate Greg's video drive-thru rental process.Greg's system is an example of a _________.
A)Supply chain power.
B)First-mover advantage.
C)Business processing strategy.
D)Business intelligence.

Question

Quizplus · Accepted Answer

The first-mover advantage is an advantage that occurs when a company can significantly increase its market share by being first with a competitive advantage.

Greg Provenzo Owns and Runs a Blockbuster Video Store