Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company.She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue.Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50.Where in the value chain is Sandy adding value?
A)The primary value activity outbound logistics.
B)The primary value activity inbound logistics.
C)The primary value activity marketing and sales.
D)The primary value activity operations.

Question

Quizplus · Accepted Answer

Sandy's service of offering free next day shipping is a part of the primary value activity of outbound logistics, which involves delivering the product or service to the customer. By providing faster and free shipping, Bend Lumbar Company can increase customer satisfaction and loyalty, ultimately increasing revenue.

Sandy Fiero Works as the Chief Knowledge Officer for Bend