A critical characteristic of success for the great companies studied in "Built to Last" by Collins and Porras was a surprisingly consistent set of values followed by all of them.

Question

Quizplus · Accepted Answer

No set of common values consistently predicted success. Instead, the critical factor is that the great companies have core values, know what they are and what they mean, and live by them year after year.

A Critical Characteristic of Success for the Great Companies Studied