Rich media are quicker and more personal than lean ones, but allow less feedback.

Name: Rich media are quicker and more personal than lean ones, but allow less feedback.
Brand: Quizplus
Rating: 4.7 (30 reviews)

Question

Quizplus · Accepted Answer

The amount of information a medium conveys is called media richness. The more information or cues a medium sends to the receiver, the "richer" the medium is. The richest media are more personal than technological, provide quick feedback, allow lots of descriptive language, and send different types of cues.

Rich Media Are Quicker and More Personal Than Lean Ones