Customer relationship management (CRM) helps companies understand and anticipate the needs of current and potential customers.

Question

Quizplus · Accepted Answer

CRM is a multifaceted process, typically mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. CRM helps companies understand, as well as anticipate, the needs of current and potential customers.

Customer Relationship Management (CRM) Helps Companies Understand and Anticipate the Needs