Alyssa was considering forming a strategic alliance to enter a new market. In order to be the most successful at forming a strategic alliance, Alyssa first recommended that her boss ____________ before making a decision to move forward with the strategic alliance.
A) consider the other firm's area of expertise and its integrity
B) be certain that he would remain the CEO of the combined firms
C) develop a worldwide network including the firm being considered for the alliance
D) ensure that the other firm uses authority in the same way as her boss does
E) find a decentralized organization with which to partner

Question

Quizplus · Accepted Answer

For the alliance to work, the partners also must consider one another's areas of expertise and the incentives involved in the structure of the alliance.

Alyssa Was Considering Forming a Strategic Alliance to Enter a New