Sports International began business by making athletic shoes. It now also manufactures and distributes clothing, sporting equipment, and protective sports gear worldwide. It is departmentalized by products sold to serious athletes, products sold to "weekend" athletes, and products sold to sports teams. SI uses _______ departmentalization.

Question

Quizplus · Accepted Answer

Organizations can create a divisional structure in several ways, including customer divisions. Customer divisions are those built around groups of customers such as serious athletes, "weekend" athletes, and sports teams.

Sports International Began Business by Making Athletic Shoes