Franchising is an entrepreneurial alliance between two organizations, one of which benefits from growth and one of which benefits from the other's experience.

Question

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Franchising is an entrepreneurial alliance between two organizations: the franchisor and the franchisee. For the franchisee, the opportunity is wealth creation via a proven (but not failure-proof) business concept, with the added advantage of the franchisor's expertise. For the franchisor, the opportunity is wealth creation through growth.

Franchising Is an Entrepreneurial Alliance Between Two Organizations, One of Which