Based on the entrepreneurial strategy matrix, which of the following products is most likely to have the highest risks and returns?
A) Velcro fasteners.
B) A tax preparation service.
C) A new pharmaceutical drug.
D) A new restaurant.
E) A lawn-mowing service.

Question

Quizplus · Accepted Answer

In the upper right quadrant in Figure 7.2, novel product ideas (high innovation) are accompanied by high risk because the financial investments and competition are great. A new drug or a new automobile would likely fall into this category. The possible risks and returns are highest in the upper right quadrant.

Based on the Entrepreneurial Strategy Matrix, Which of the Following