According to the entrepreneurial strategy matrix, Raymond's scenario can be described as
A) Low innovation/high risk.
B) Low innovation/low risk.
C) High innovation/low risk.
D) High innovation/high risk.
E) There was no risk in this scenario.

Question

Quizplus · Accepted Answer

In the upper left quadrant of the matrix, innovation is high (ventures are truly novel ideas), and there is little risk. A pioneering product might fit here if there are no current competitors and new product investments are relatively small.

According to the Entrepreneurial Strategy Matrix, Raymond's Scenario Can Be