According to the entrepreneurial strategy matrix, Kevin most likely runs
A) A small business with high start-up costs.
B) A completely novel services business.
C) An intrapreneurial team for a product with high R&D costs.
D) A small shop manufacturing simple and unique handmade products.
E) Kevin's business could be any of these.

Question

Quizplus · Accepted Answer

Most small business ventures are in the lower right, where innovation is low and risk is high. They are fairly conventional entries in well-established fields. New restaurants, retail shops, and commercial outfits involve a sizable investment by the entrepreneur and face direct competition from similar businesses.

According to the Entrepreneurial Strategy Matrix, Kevin Most Likely Runs