Pressure to lower costs is one reason a firm may prefer a common global strategy to one tailored to individual markets.

Question

Quizplus · Accepted Answer

Managers may have several reasons to want or need a common global strategy, rather than one tailored to individual markets. These factors include the existence of universal needs, pressures to reduce costs, or the presence of competitors with a global strategy.

Pressure to Lower Costs Is One Reason a Firm May