Josh, an American, was visiting South Korea to do business with some Samsung managers located in Seoul. When his Korean counterpart, Jun-suh, arrived for a meeting, he wanted to chat about family and life before doing business. Josh felt impatient, and thought it rude for someone to assume he had no other important commitments that morning. In this scenario, Josh is best described as exhibiting

Question

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Ethnocentrism is a tendency to judge foreign people or groups by the standards of one's own culture or group, and to see one's own standards as superior.

Josh, an American, Was Visiting South Korea to Do Business