For the manager at a magazine company considering the launch of a teen sports publication, the ________ stage of the planning process would include investigation of the number of teen subscribers to magazines, current market conditions, and any sports magazines already serving this market.
A) goal and plan evaluation
B) situational analysis
C) monitor and control
D) implementation
E) alternative goals and plans

Question

Quizplus · Accepted Answer

If you are a manager in a magazine company considering the launch of a sports publication for the teen market, your situational analysis will include the number of teens who subscribe to magazines, the appeal of the teen market to advertisers, current economic conditions, the level of teen interest in sports, and any sports magazines already serving this market.

For the Manager at a Magazine Company Considering the Launch