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To Reduce Production Costs, Putnam Oil Exploration Decided to Buy

Question 86

Multiple Choice

To reduce production costs, Putnam Oil Exploration decided to buy out a refinery and several retailers to sell its oil and gasoline products to end users. This strategy is an example of __________ strategy.


A) concentration
B) vertical integration
C) concentric diversification
D) conglomerate diversification
E) differentiation

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