Although Pearl Beverage Company had focused only on malt beverage products containing alcohol for the past two decades, the company is now considering entering the bottled iced tea arena as well. If Pearl decides to enter the bottled iced tea arena, it would be using a __________ strategy.

Question

Quizplus · Accepted Answer

A concentric diversification strategy involves moving into new businesses (such as bottled iced tea) that are related to the company's original core business (bottled alcohol).

Although Pearl Beverage Company Had Focused Only on Malt Beverage