Sugarless Specialties manufactures a variety of sugar-free desserts and is widely known in the western United States. Sugarless plans to acquire Rocky Tops, a small firm that makes sugar-free hard candies. Because of concerns about obesity in the United States, the market for sugar-free hard candies is increasing at a growing rate. Rocky Tops is not well known now, though it makes a great product. Rocky Tops is most likely a __________ according to the BCG matrix.

Question

Quizplus · Accepted Answer

A business such as Rocky Tops is a question mark because it has a weak competitive position (not well known in the United States) in a growing market.

Sugarless Specialties Manufactures a Variety of Sugar-Free Desserts and Is