A "star" on the Boston Consulting Group Matrix represents a company
A) With strong market share in a high-growth industry.
B) With weak market share in a high-growth industry.
C) With strong market share in a low-growth industry.
D) With weak market share in a low-growth industry.
E) That should be divested as soon as possible.

Question

Quizplus · Accepted Answer

High-growth, strong-competitive-position businesses are called stars. These businesses require heavy investment, but their strong position allows them to generate the needed revenues.

A "Star" on the Boston Consulting Group Matrix Represents a Company