A low-cost airline described as one of the excellent companies in the bestseller of the early 1980s, In Search of Excellence, is no longer in business. Industry analysts state that although the service and prices provided by the airline were what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. This scenario is illustrative of which aspect of the competitive environment?
A) Customers.
B) Rivals.
C) Regulators.
D) The economy.
E) Social trends.

Question

Quizplus · Accepted Answer

The competitive environment is composed in part of rival firms such as the larger airlines in this example.

A Low-Cost Airline Described as One of the Excellent Companies