When purchasing a product,the consumer is actually buying its anticipated benefits and
A) satisfaction.
B) price.
C) costs.
D) productivity.
E) form.

Question

Quizplus · Accepted Answer

The anticipated benefits are the primary reason why a consumer purchases a product, and it is the satisfaction they gain from those benefits that ultimately motivates their decision to buy. Price, costs, productivity and form are all factors that may influence the purchasing decision but are secondary to the benefits or satisfaction gained from the product.

When Purchasing a Product,the Consumer Is Actually Buying Its Anticipated