Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate candies.In fact,taste tests suggest that the candy itself,while quite good,isn't much better than other well-known brands of chocolate.However,the company wraps its candies in expensive looking foil and places them in very attractive boxes.It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Dream charges a much higher price than most competitors,but sales continue to grow.This success indicates that:

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The success of Sweet Dream Confectioners indicates that there is more to the total product offer than just the physical chocolate product. The attractive packaging and promotion of "the ultimate in chocolate experience" contribute to consumers' willingness to pay a higher price for the Sweet Dream brand. This suggests that consumers consider factors beyond just the taste or quality of the chocolate when making purchasing decisions.

Sweet Dream Confectioners Uses the Same Ingredients as Most Other