Kwality Computers utilizes the same promotional message about their product worldwide.This is an example of:

Question

Quizplus · Accepted Answer

Kwality Computers utilizing the same promotional message worldwide demonstrates a global marketing approach, which involves standardizing marketing activities across different countries to achieve economies of scale and consistency in brand image. Option A, letter of credit arrangement, refers to a financial agreement between a buyer and seller for international trade. Options C and D, multinational sensitivity and countertrading efficiency, are not relevant in this context.

Kwality Computers Utilizes the Same Promotional Message About Their Product