Top management at Universal Products is convinced that the company's major products can be sold in essentially the same way everywhere in the world.This view suggests that Universal's management favours a strategy of global marketing.

Question

Quizplus · Accepted Answer

The statement suggests that Universal Products has a standardized approach to marketing its products worldwide, which is a characteristic of a global marketing strategy. Therefore, the answer is true.

Top Management at Universal Products Is Convinced That the Company's